The campaign film, titled "Original Is Never Finished," is a fast-paced, surreal anthology piece that explores the evolutionary nature of creative culture. Through a series of disjointed visual loops, it features global icons—including Dua Lipa, Playboi Carti, and A$AP Ferg—navigating raw, glitchy, and unfinished backdrops. The short film argues that true artistry is never a finalized product, but rather a constant, evolving state of repetition and reinvention.

Creative Agency: Johannes Leonardo
Chief Creative Officers: Jan Jacobs and Leo Premutico
Directors: Marco Prestini, Terence Neale, and Manu Cossu
Featured Cast: Dua Lipa, Playboi Carti, A$AP Ferg, Nick Young, Lu Han, Marcello Vieira, and Adrianne Ho
Head of Production: Ian Kaplan
Film & Photography: Geoff Levy
Editors: Mah Ferraz and Mikaela Arcangel