ANIMALIA SHOW
BURBERRY SS22

SCENOGRAPHY

IFM PARIS
2022

art directors
maya agam, alena ploski & mikaela arcangel

mentors
alice litscher & stéphane wargnier

with the help of ETIENNE RUSSO, VILLA ÉUGENIE

Animalia takes us back to our primal basic instincts. As humans, we were born with a sense of innocence freed from any inhibitions—a sense of freedom.
Animalia highlights the innate need of humans to connect with other life such as plants and animals, and the desire to be near nature, to have the purity of being young again.
At the same time, it aims to show what it means to exist in mixed realities in this day and age where technology plays a big role in shaping one’s youth and how humans communicate.

BRIEF
Storytelling and experience are the two keywords of a fashion show today. 
propose the scenography and the timeline of an unique experience for the fashion show of a collection of one of the brands villa eugenie works with, nourished by their methodology and eye. 

  • SEE ACTUAL INVITATION BELOW

  • SEE ACTUAL 3D INVITATION BELOW

  • SEE INSTAGRAM CONTENT MOCK-UPS BELOW

  • SEE INSTAGRAM CONTENT MOCK-UPS BELOW

  • SEE INSTAGRAM CONTENT MOCK-UPS BELOW

  • PRE-SHOW COCKTAIL MOCK-UP

  • PRE-SHOW COCKTAIL MOCK-UP

  • SCENOGRAPHY MOCK-UP OVERVIEW

  • SCENOGRAPHY MOCK-UP TOP VIEW

  • SCENOGRAPHY MOCK-UP GUESTS’ POV

  • MODELS PATH

  • SEAT PLAN

  • SEE AUGMENTED REALITY APPLICATION MOCK-UPS BELOW

  • SEE AR CONTENT MOCK-UP BELOW

  • SCENOGRAPHY FOR SEGMENT 2 OF SHOW

  • SCENOGRAPHY FOR SEGMENT 3 OF SHOW

  • SCENOGRAPHY FOR SEGMENT 4 OF SHOW

  • SCENOGRAPHY FOR SEGMENT 4 OF SHOW WITH AR ELEMENTS

  • SCENOGRAPHY FOR SEGEMENT 4 OF SHOW WITH AR ELEMENTS

  • SCENOGRAPHY FOR SEGMENT 5 OF SHOW

  • SCENOGRAPHY FOR AFTER-PARTY

  • SCENOGRAPHY FOR AFTER-PARTY