People are very good at pretending. Habits are terrible at it. The interesting part is what people do next.

SCROLL AT YOUR OWN RISK.

SCROLL AT YOUR OWN RISK.

FEATURED WORK

  • World's Most Creative Job Posting

    World's Most Creative Job Posting

    Turning the world’s most creative country into the world’s most demanding job opening

    CONCEPT · ART DIRECTION · YOUNG LIONS FRANCE 2026

    See the work
  • Wingman

    Wingman

    The dating feature inspired by what already happens after every date: the group chat debrief

    CONCEPT · ART DIRECTION · PRODUCT DEVELOPMENT · INTEGRATED

    See the work
  • Diptyque - Switch It On

    Diptyque - Switch It On

    Reframing candlelight as permission to switch off

    CONCEPT · ART DIRECTION · LUXURY · INTEGRATED

    See the work
  • Gemini x Brooklyn Public Library - New, New York Reality

    Gemini x Brooklyn Public Library - New, New York Reality

    Turning repeated searches into real-world career guidance for New Yorkers starting over

    CONCEPT · ART DIRECTION · INTEGRATED

    See the work
  • Armani Beauty - Stronger With You

    Armani Beauty - Stronger With You

    Reframing masculinity through individuality, vulnerability and the strength found in uplifting one another.

    CONCEPT · ART DIRECTION · LUXURY

    See the work

  • BURBERRY SS22 - ANIMALIA SHOW SCENOGRAPHY

    Animalia takes us back to our primal basic instincts. It aims to show what it means to exist in mixed realities in this day and age where technology plays a big role in shaping one’s youth and how humans communicate.

    CONCEPT · ART DIRECTION · LUXURY

    SEE THE WORK
  • Ferrero - Kinder Seasonal

    Ferrero - Kinder Easter Hen

    Kinder hen taking over the streets of Paris and Venice and transforming into various personas

    CONCEPT · ART DIRECTION · SOCIAL MEDIA

    See the work

SELECTED CRAFT

FILM & MOTION

Short films, fashion stories and moving-image experiments spanning direction, art direction and editing

ALTRA EGO EPISODE 001 (2026)
ALTERRAGE (2023)
L’APÉRO (2023)
ORIGINAL IS NEVER FINISHED (2019)
POLAROID ORIGINALS (2019)
SCHON! MAGAZINE (2018)
1-833-DAMN-JOAN (2018)


SEE ALL THE WORK

IMAGE-MAKING & VISUAL CRAFT

Beauty, fashion and image-led projects shaped through set design, visual development and post-production

LANCÔME CAFÉ DE LA ROSE (2024)
LANCÔME HOLIDAYS (2024)
LANCÔME HYPNOSE (2024)
LANCÔME LIP IDÔLE (2024)
LANCÔME LOYALTY PROGRAMME (2024)
L’ORÉAL PROFESSIONNEL HAIR (2024)
MONCLER MMORE MAGAZINE (2022)
BURBERRY ANIMALIA SCENOGRAPHY (2021)
TOM FORD FRAGRANCES COLLAGE (2021)

SEE ALL THE WORK

AI & EMERGING TOOLS

Commercial image-making and motion experiments using generative tools as part of the crafT, not the idea itself

BEROCCA (2025)
PRADA INFUSIONS (2025)
BIOTHERM X (2026)
BIOTHERM LES EAUX (2026)
BIOTHERM CONTENT FACTORY (2025)
kinder country animatics (2026)
KINDER COUNTRY ANIMATICS (2025)
KINDER CHOCOLATE ANIMATICS: ART OF BEING A KID (2025)
KINDER CHOCOLATE ANIMATICS: LIPSTICK (2025)
l’oréal paris true match (2026)
l’oréal paris glass skin mask (2026)
L’ORÉAL PARIS COLLAGEN LIFTER (2026)
l’oréal paris holidays (2026)
msc dragon (2026)
YVES ROCHER VÉGÉTAUX (2025)


SEE ALL THE WORK

About

Mikaela Arcangel is a Paris-based art director shaped by MULTIPLE cities, several creative disciplines and a persistent belief that advertising is not dead.
it just needs better reasons to exist.

AWAY FROM THE BRIEF, YOU’LL FIND HER IN THE KITCHEN. OR STRUMMING A GUITAR. OR DRIBBLING A BALL ON A FOOTBALL PITCH. WATCHING TRUE CRIME. LOOKING AT ART. romanticizing life. OR SOCIALIZING OVER COFFEE OR WINE LIKE A TRUE EXTROVERT. OCCASIONALLY ON A PLANE, A BOAT, A TRAIN,
OR HALFWAY DOWN A RABBIT HOLE ABOUT WHY HUMANS ARE SO COMPLEX.

CANCER SUN. PISCES MOON. VIRGO RISING. MAKE OF THAT WHAT YOU WILL.

Culture & communication → FILM → image-making → advertising ideas

EXPERIENCE

MCCANN PARIS
JUNIOR ART DIRECTOR
MAY 2025 - AUG 2026

PUBLICIS LUXE
ASSISTANT ART DIRECTOR
DEC 2023 - JUN 2024

freelance creative
sep 2021 - NOV 2023

THE QODE
GRAPHIC DESIGNER
DEC 2020 - AUG 2021

ANOMALY
JUNIOR ART DIRECTOR
NOV 2018 - MAR 2020

MARRIED TO GIANTS
ASSISTANT VIDEO EDITOR
AUG 2018 - OCT 2018

EDUCATION

MIAMI AD SCHOOL
CREATIVE kickstart - ART DIRECTION & copywriting
JUN 2026 - JUL 2026

INSTITUT FRANÇAIS DE LA MODE
MASTER OF ARTS IN FASHION IMAGE & ART DIRECTION
SEP 2021 - JUL 2024

YORK UNIVERSITY
HONOURS BACHELOR OF ARTS IN COMMUNICATIONS,
MINOR IN FILM & VIDEO
SEP 2015 - OCT 2018

Recognition

Young Lions France 2026
Digital - ShortlistED

GOT AN IDEA? A JOB? A STRANGELY SPECIFIC human OBSERVATION?

I’D LOVE TO HEAR IT.