stronger with you
ARMANI BEAUTY
360 INTEGRATED MARKETING
PUBLICIS LUXE
2024
CREATIVES
MIKAELA ARCANGEL
RIO MOMO
EXECUTIVE CREATIVE DIRECTOR
JASMINE LOIGNON
A 360° campaign proposal for Armani Beauty’s Stronger With You Le Parfum, reframing masculinity for Gen Z through individuality, vulnerability and the strength found in uplifting one another.
