In a brightly coloured studio, Gus positions the OneStep+ on top of a towering speaker cabinet and performs around it. Using Noise Trigger, the camera reacts to sound, transforming the volume and rhythm of his music into the command that releases the shutter. The result connects the product feature directly to his creative practice: spontaneous, energetic Polaroids made without touching the camera.

Director - Geoff Levy
Producer - Nathaly Charria
Cinematograper - by Chris Tharp
Production Design - Megan Kiantos
Editor - Mikaela Arcangel