The fashion industry produces 92 million tons of textile waste every year. Most people never see where it goes. In Episode 001 of ALTRA EGO, we meet DEAD STOCK, a fictional archetype created to personify the fashion industry's textile waste crisis. Through satellite imagery, documentary reporting, and larger than life storytelling, this episode explores the true cost of overproduction and why the future of fashion starts with what already exists.

Sequences created with generative AI are marked [ GENERATED DRAMATIZATION ] throughout the episode.

AGENDA SOURCE | European Commission, Ecodesign for Sustainable Products Regulation (ESPR), Regulation (EU) 2024/1781. environment.ec.europa.eu
ARCHIVE SOURCES FILE 001 | Dinner Dress, 1880. Metropolitan Museum of Art via Internet Archive. archive.org/details/mma_dinner_dress_159377
FILE 002 | Zara storefront. Photo by Wistula, CC BY-SA 3.0. commons.wikimedia.org/w/index.php?curid=27360312
FILE 003 | Retail garment sale footage. Licensed stock via Envato Elements.
FILE 004 | Atacama Desert textile waste, Alto Hospicio, Chile. Satellite imagery © SkyFi, 2021.
ARCHETYPE SOURCE | 92 million tonnes of textile waste produced annually. Source: Global Fashion Agenda, cited by UNEP.

Host & Creative Director - ALTRA EGO
Editor - Mikaela Arcangel