8/29/25

FUTR E*SHCK | ALTERRAGE Campaign Film

E-waste, or electronic waste, encompasses electrical and electronic equipment that’s outdated, unwanted, or broken. Globally, only 10% of e-waste is recycled. The other 90% ends up landfilled, incinerated, or illegally traded.

FUTR E*SHCK is ALTERRAGE's debut eco-activism film, premiered at the ASVOFF Film Festival in Paris and exhibited at ArtSect Gallery in London as part of ALTERRAGE's first digital fashion exhibit.

The film connects 3D creation, fashion, and e-waste through a world of larger than life, electronic-inspired scenes, reinterpreting Alvin Toffler's concept of "Future Shock" through an eco-activist lens.

URL fashion to inspire IRL change.

Creative Direction - ALTRA EGO / Lauren Kacher
World 1 - Matt Davies / NGHTWLK
World 2 - Jeffrey Huang / YELLOSESAME
World 3 - Marc Ferrer / MSISTEMA
Digital Materials - Stella Achenbach
Editor / Producer - Mikaela Arcangel
Logo Animation - Jerome Crosse / SIOUXSIDE
Impact Partner - National Stewardship Action Council (NSAC)

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